The number of websites that have been bashed by Google’s algorithm updates (Penguin, Panda and Hummingbird) over the last few years means that it’s more important than ever to clean up anything that may be harming your website’s rankings.
This is the first of four short pieces that gives you an easy to follow, step-by-step guide to detoxifying your website; which will seriously improve SEO.
1 – Find and Fix Crawl Errors
Finding the errors is easy using Google and Bing Webmaster Tools; if you aren’t using them then do so immediately: Google Webmaster Tools | Bing Webmaster Tools – you’ll need to wait a few days before proceeding if you’re just signing up now.
Both tools are similar so we’ll use Google for the purpose of illustration here.
Once you’ve logged in go to the relevant site dashboard and look in the left menu for ‘Crawl’.
Next, click on ‘Crawl’ to reveal ‘Crawl Errors’ and click on it to see the list of crawl errors.
For more information on why the error exists click on the URL which will open a pop up screen.
Next click on ‘Linked from’ to find out in which pages the incorrect links exist.
The next task is to go to each website page in which the dodgy links exist, as listed in the ‘Linked from’ panel and remove them (in your content management system).
Finally, you can go back to the main crawl errors list and tick each error that you’ve fixed and then click the ‘Mark as fixed’ button at the top.
If you need any help or guidance please feel free to ask us by commenting here and you can also opt in to our coaching club mailing list.